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Eternicom
Time:
07:04 EST/12:04 GMT | News Source:
Financial Times |
Posted By: Andi Stabryla
Microsoft and Nissan announced a “strategic relationship” on Monday to develop a dealer management system for use in the Japanese automaker’s cars.
The two companies said the system would use the US technology giant’s Microsoft Dynamics CRM software to “blend dealer and customer relationship management and social collaboration tools” into a solution that would strengthen Nissan’s relationship with its customers, drive sales, and increase its global market share.
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