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  Pentagram Details Their Redesign of the Windows Logo
Time: 17:44 EST/22:44 GMT | News Source: | Posted By: Jonathan Tigner

The new logo reflects the sleek, modern “Metro” design language first introduced by Microsoft in its Windows 7 phones. Metro is based on the design principles of the Swiss International Style, with clean lines, shapes and typography and bold, flat colors. One guideline of Metro is that the graphic or interface must appear “authentically digital” – that is, it should not appear to be material or three-dimensional using gradients or effects. The new identity suggests dimensionality using the classic principle of perspective: lines receding into space.

The perspective drawing is based on classical perspective drawing, not computerized perspective. The cross bar stays the same size no matter the height of the logo, which means it has to be redrawn for each time it increases in size, like classic typography.

The perspective analogy is apt because the whole point of Microsoft products is that they are tools for someone to achieve their goals from their own perspective. The window here is a neutral tool for a user to achieve whatever they can, based on their own initiative. The logo design is deliberately neutral so that it can function effectively in a myriad of uses, especially motion. The old logo was flat and drawn in motion; the new logo is a neutral container that can convey actual motion, becoming a more active and effective brand.

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#1 By 2960 ( at 2/20/2012 10:50:35 AM

#2 By 2960 ( at 2/20/2012 10:51:23 AM
Well, at least it's a perfect match for Metro :) If you're gonna screw up, might as well make it big !

I sure hope they didn't pay a design firm for that.

#3 By 79018 ( at 2/20/2012 11:58:48 AM
It's rather bland, it looks more designed for the cell.
the metro look isn't bad once you replace the background with wallpaper. It will be interesting to see the beta release.
I noticed a small change in IE9, the go back button and top space have been reduced, looks better.

#4 By 415 ( at 2/21/2012 9:16:08 AM
I love it. It definitely conveys the Windows and Metro vision, and it's a clean slate to develop on in the future. In other words, it throws away all of the graphical chrome baggage they've tacked on over the years.

#5 By 9264 ( at 2/21/2012 11:33:04 AM
"The name Windows was originally introduced as a metaphor for seeing into screens and systems and a new view on technology."

What a load of marketing rubbish. The name Windows came about because of the UI element.

#6 By 2960 ( at 2/22/2012 11:07:10 AM
Back then, Ballmer and Gates weren't smart enough yet to come up with such Bullshit :)

#7 By 2960 ( at 2/22/2012 11:09:24 AM
I have a new nickname for Windows 8. Astek. Think about it :)

Then go here...

#8 By 28801 ( at 2/23/2012 6:49:31 AM
How's that Betamax #7?

Never have I seen someone so abhorrent to change.

#9 By 2960 ( at 2/23/2012 1:46:42 PM
Change is fine when it makes sense.

This is akin to another New-Coke event.

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