The launch itself was a decidedly low-tech affair. Customers and invited guests played with the devices on display, but I did not see cameraphones being used to snap pictures for Facebook and Twitter. Those that brought their phones used them for - gasp - making calls, not surfing the Web. In fact, only the foreign journalists seemed obssessed with finding free Wi-Fi, which came with the hotel as well as the Burj and other locations.
Here, Google shined. Not only did Google know which flight I took, it popped up a Google Now card letting me know its status. While I was in Dubai, various Google Now cards offered to translate Arabic, pointed out local points of interest, and performed currency conversions.