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  The War Between Microsoft And Google Heats Up
Time: 06:53 EST/11:53 GMT | News Source: Business Insider | Posted By: Byron Hinson

Tech giants Microsoft and Google are locked in a multi-front struggle whose outcome will have enormous implications for the shareholders of both companies as well as technology customers around the world. In many ways both companies find themselves at a vital crossroads: what to do when the cash cow upon which the organization is built comes under mortal threat? The answer that both have settled upon, leveraging areas of strength to force their way into adjacent markets, is both uninspired and fraught with risk.

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