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  Microsoft Azure cloud for media opens up to the public
Time: 12:31 EST/17:31 GMT | News Source: ZDNet | Posted By: Robert Stein

Microsoft's has announced the general availability release of Windows Azure Media Services, the platform-as-a-service cloud that some broadcasters used to stream London Olympics coverage. Microsoft is hoping to attract the next big on-demand video outfits - Hulu or Netflix's successors - with the service, in addition to enterprise customers, network operators, broadcasters, ISVs and system integrators. The service was already Microsoft Developer Division corporate vice president Scott Guthrie announced the general availability on his blog, pointing to a new media services developer centre and enterprise SLAs put in place for the launch.

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