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  Microsoft shows it understands the consumerization values of Skype
Time: 13:08 EST/18:08 GMT | News Source: ActiveWin.com | Posted By: Byron Hinson

Sadly, I'm not in San Diego this week to hear Tony Bates' keynote speech in person. (Well, happily, actually, as I'm skiing with family in Vermont - great snow up North!) But I do have context on this announcement as I've been analyzing both the consumerization brand, Skype, and the enterprise brand, Lync, for years now. When Microsoft did the Skype deal going on two years ago, I posted on Microsoft's opportunity to bring Skype values to Lync customers and deployments as it has acquired a consumerization brand, a cloud service to sell, and a chance to do B2B communications properly.

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