On Tuesday, before a roomful of panting games journalists and sore-thumbed enthusiasts, Microsoft unveiled its latest games console. The curtain was pulled, and the Xbox One was revealed. As gamers ruminated on the implications of the ’box (not hardcore enough? Better than the forthcoming PlayStation 4?), some of us were left confused.
Why, we thought, is this console called One? I mean, the last one was called Xbox 360, and the one before was, well, an Xbox. You don’t have to be a card-carrying numerist to be confused. Does it represent a collective failure of creativity? Had they spent every ounce of ingenuity they possessed on the construction of this whizz-bang contraption and then thought: “Bugger it, let’s go the pub – we’ll just call it, errr... One.”