Microsoft is to drop the price of its new Xbox One console - just over three months after its release.
The console, currently priced in the UK at £429, with a bundled game, will drop to £399 on Friday and will include major title Titanfall in the package.
So far, the drop will only apply to the UK.
The new cost brings the console in line with the price of Sony's PlayStation 4, which is outselling Microsoft's machine.
However, the PlayStation 4 can be bought without a game for £349.