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Microsoft: grokking search intent will help close Google gap | |
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| Time: 15:16 EST/20:16 GMT | News Source: Ars Technica | Posted By: Todd Richardson | ||
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Microsoft believes that focusing on search intent will help it pull ahead in the race of the search engines, or at least give it a little boost. The company discussed some of its ideas for improving Live Search during a panel at the Search Engine Strategies conference in San Jose this week, and revealed that it has been looking at user behavior to see how it can better tune its search engine to people's individual needs. |
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