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  Apple shows us how to compete with Microsoft
Time: 13:21 EST/18:21 GMT | News Source: CNET | Posted By: Kenneth van Surksum

Matt Asay: The media is fond of calling out the Mac's rising fortunes against Windows, but many apparently forget that a little more than 11 years ago, Apple was on the ropes and had to humbly accept a $150 million investment from Microsoft. Microsoft, largely playing to the U.S. antitrust authorities, made a big deal of porting Office, Internet Explorer, and other applications to the Mac platform. This move would pave the way for Apple's resurgence just a few short years later.

Surely, if anyone was in a position to cater to Microsoft's whims, it would have been Apple, whose very existence largely depended on the good graces of Microsoft. How many of us would have been able to switch to the Mac, had Office not run natively on it?

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#1 By 2960 (72.196.201.130) at Wednesday, January 07, 2009 08:24:55 AM
"but many apparently forget that a little more than 11 years ago, Apple was on the ropes and had to humbly accept a $150 million investment from Microsoft. "

I am SO sick of this bullshit!

The Microsoft $150M investment was a marketing move. Damn near a publicity stunt. Apple DID NOT NEED THE MONEY! At the time Apple had 2.3B in the bank and NO long-term debt.

TL

#2 By 9589 (68.17.52.2) at Thursday, January 08, 2009 02:57:10 PM
TL, don't sugar coat it. Tell us how you really feel! lol



 

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