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Inside Bing's 3-Story Sundance Party With Microsoft's 'Mr. Fun' | |
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| Time: 09:44 EST/14:44 GMT | News Source: Business Insider | Posted By: Robert Stein | ||
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In the middle of bustling Main Street in Park City, Utah, sits the former Claim Jumper Hotel— an historic property that Microsoft turns into a three-story party hub and event space called the "Bing Bar" throughout the two-week long Sundance Film Festival. It's part of Microsoft's effort to turn Bing into the search engine of a younger, hipper demo. |
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