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  Apple vs. Google vs. Microsoft: One Platform Will Not Rule Them All
Time: 10:29 EST/15:29 GMT | News Source: Time Magazine | Posted By: Robert Stein

There are narratives circling the technology industry that are wearing out their welcome. The primary one, and the one where I wish more intelligent voices would prevail, is the narrative that there can only be one winner in this industry. Namely that for Google’s ecosystem to win, Microsoft and Apple must fail. Or that for Microsoft’s ecosystem to win, Apple and Google need to lose. And of course for Apple to win, Google and Microsoft need to lose.

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