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The Business of Software: Product Pricing Primer | |
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| Time: 15:48 EST/20:48 GMT | News Source: Microsoft | Posted By: Jonathan Tigner | ||
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Every small ISV wrestles with the question of how to set pricing for its software products. I've been asked many times to write an article on this topic, and I have finally decided to do so. Before we begin, I would like to offer a disclaimer: Product pricing is hard. There is no magic formula that will determine the best price for your product. I can't provide any easy answers, but I can give you some things to think about as you make your pricing decisions. In the end, you will just have to make a decision using your own judgment. There will be times you will wonder if you made the right decision. You may never know for sure. |
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