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Update on the Windows Ultimate Extras | |
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| Time: 13:04 EST/18:04 GMT | News Source: ActiveWin.com | Posted By: Robert Stein | ||
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When we launched Windows Vista in January 2007, we identified Windows Ultimate Extras as a unique series of add-ons that would be available to Windows Vista Ultimate customers. To date, we have released four sets of Extras – Windows Hold’Em, 16 Language Packs for the Windows multi-language user interface, Secure Online Key Backup, and Windows BitLocker Drive Preparation Tool. We want to let our Windows Vista Ultimate customers know that we are actively working to deliver the remaining Extras that we identified in January. Our goal is to provide the highest-quality, most secure and reliable offerings, and as a result we are continuing our work on these offerings. We apologize for taking so long to provide a status update to customers. We intend to ship Windows DreamScene and the remaining 20 Language Packs by the end of the summer. We will not ship the last two Extras showcased in January (Windows DreamScene and the remaining 20 Language Packs) until they meet the high quality bar required by our enthusiastic customers—and we believe that we can achieve that bar by the end of this summer. |
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Read Only Comments Return to News |
Displaying Comments 1 through 4 of 4 |
This is an archived static copy of ActiveWin.com. |
| #1 By 1401 (65.255.137.241) at Monday, July 02, 2007 01:30:43 PM |
| Give me a break - Ultimate is the biggest rip off in the software industry... |
| #2 By 1896 (216.189.173.113) at Monday, July 02, 2007 02:41:52 PM |
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"We intend to ship Windows DreamScene and the remaining 20 Language Packs by the end of the summer"
Great marketing blunder! Give us your money now, we will deliver "something" nine months later. #1 I cannot agree more with you, Ultimate is not only the biggest rip off but also a colossal mistake for MS credibility. Who is going to put out money for the next "Ultimate" product MS will offer? |
| #3 By 23275 (24.179.4.158) at Monday, July 02, 2007 07:10:38 PM |
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Aside from Ultimate being about a lot more than the extras it does not have, it does represent a mistake in product segmentation - but not in the way we normally think.
Microsoft unwittingly tied the Ultimate SKU to "Extras" - no extras, no Ultimate - despite all that Ultimate does that others SKUs do not - but again, that isn't the point - it just helps set up the point. There are too many Vista SKUs and at least one no one wants, "Home Basic" <Well, duh, you say...?> Here's the mistake with Ultimate, er uh, "the ultimate mistake" Home Premium. Yep. Home Premium is the real Vista Mistake. Vista Home Premium [VHP] is where it all went south. To show what I mean, lets move some things around - to the way I would have done them [and actually wrote MS about when SKUs were still rumors, mostly]: Vista Home Basic [kill it entirely] Vista Home[kill the premium name - This would have been the lower end home SKU - less Windows Media Center - it would retain all else that Home Premium now does]. Vista Business [stays the same] Vista Ultimate [this would be the only SKU with WMC and all else that Ultimate has, including Extras, but they would not have been emphasized in the way they are - more simply as future Ultimate only user functions] Add a "Media BONUS Pack" - as separate product, Home Premium and Business users could buy, adding back WMC and media centric software not included in Business, or Home. Drop all prices by 50 bucks across the board. Price the Media Bonus Pack at 29.99 and make it Vista only. Whe I sent this last year, MS said, "thanks, get a life" - which I already had, of course. Now they get to display "Ultimate Extras" as a decaying pork chop around the neck of Windows Vista. This post was edited by lketchum on Monday, July 02, 2007 at 19:11. |
| #4 By 2960 (24.254.95.224) at Tuesday, July 03, 2007 09:14:56 AM |
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Weak. Extremely weak.
Why don't they just say "We got ya! nah nah...." TL |
