Microsoft Corp. today announced the creation of the Internet Services Research Center (ISRC), an applied research organization dedicated to accelerating innovations in search and ad technologies and delivering them more rapidly to advertisers and customers. The new group will be a part of Microsoft® Research, and the team will work closely with MSN® and other product groups across the company.

According to Rick Rashid, senior vice president of Microsoft Research, his team has a long history of collaborating with other groups on key challenges and intends to accelerate that work.

“We’re building an even tighter bridge between researchers and product teams,” Rashid said. “The ISRC represents a new model for moving technologies quickly from research projects to improved products and services.”