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  NBC.com to provide free, ad-supported downloads of popular shows
Time: 09:08 EST/14:08 GMT | News Source: Ars Technica | Posted By: Jonathan Tigner

Beginning in October, NBC.com will unveil a new beta service called NBC Direct, which will allow users to download episodes of some of its TV shows. With the new service, NBC Digital Entertainment executive vice president Vivi Zigler said, "We are acknowledging that now, more than ever, viewers want to be in control of how, when and where they consume their favorite entertainment."

Offered initially via a Windows-only client, the NBC Direct beta service will eventually allow users to subscribe to shows for automatic download. The player will also contain filtering technology that NBC claims will prevent the playing of illicitly acquired copyrighted material, though the network makes no mention of exactly how this technology will work or whether it can identify and permit legitimate video obtained through legal means (for example, web video licensed under Creative Commons).

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#1 By 7754 (206.169.247.2) at Thursday, September 20, 2007 10:29:58 AM
If only they had old episodes available... I'd love to be able to go back and watch Conan and Andy back in the day.

#2 By 2960 (68.100.112.199) at Thursday, September 20, 2007 02:46:47 PM
Too much money to be made on over-priced Season Sets.

TL

#3 By 7754 (206.169.247.2) at Thursday, September 20, 2007 03:29:47 PM
True, but with Conan? That'd be one heck of a season set.

#4 By 7760 (12.155.143.50) at Thursday, September 20, 2007 08:08:15 PM
I was telling someone just the other day that the networks need to start doing this. They lose advertising dollars when people download their shows illegally or fast-forward over the commercials on their PVR. Offering them online with ads that you can't skip over allows them to tap back into some of that money that they've been losing out on. It's only sensible. Good for NBC to be the first to do this. Major businesses are always super slow to change their ways and roll with the technological changes.

#5 By 26048 (12.180.14.185) at Friday, September 21, 2007 09:28:38 AM
Correct me if I am wrong, but weren't NBC shows being sold by Apple, then dropped by Apple, because NBC wanted Apple to increase the price way more than Apple thought they should be, ans hence NBC was dropped by Apple.

Now we get them "free", with advertisements..... for how long and why are they saying free when they have ads included???

I just can't get excited about this at all, but who watches regular network programming anyway.

Get a TIVO or VMC and you can do the same thing, painlessly.

This post was edited by fragmore on Friday, September 21, 2007 at 09:29.



 

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