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What if News Corp., MSN and Yahoo were a separate company?

Time: 02:32 EST/07:32 GMT | News Source: | Posted By: Kenneth van Surksum

For the first time since Microsoft announced its intentions to buy Yahoo, I see one way the coupling might make (a tiny bit of) sense.

As of late yesterday (April 9), Yahoo is now rumored to be contemplating a merger with AOL (talk about the ultimate anti-Microsoft poison pill!). And Microsoft is said to be talking to News Corp. about going in together on the Yahoo acquisition bid. My ZDNet blogging colleague Larry Dignan has all the latest gory details in the tit-for-tat Microsoft-Yahoo saga.

Of all these leaks and rumors, the one that’s most intriguing to me is the possible Microsoft-News Corp. tie-up. What if the pair does manage to buy Yahoo — and then decides to create some kind of independent subsidiary that would combine the assets of Yahoo, MSN and MySpace?