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Will Bing bury Microsoft? | |
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| Time: 13:12 EST/18:12 GMT | News Source: ComputerWorld | Posted By: Kenneth van Surksum | ||
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Microsoft still suffers from Google envy: Steve Ballmer appears ready to make a bet of up to $11 billion that Microsoft's new search engine Bing can overtake its Internet competitor. At best, the bet is a long shot, and throwing away that amount of money could well do Microsoft irreparable harm. | ||
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| #1 By Latch (3224 Posts) at 6/24/2009 1:59:40 PM |
| I saw a Bing ad last night that wasn't meaningless or confusing. It was a tie-in between NBC and Bing, where NBC rhetorically asked what was on NBC tonight and then used Bing to bring up the evening's slate of shows, with the video preview thing etc, followed by the NBC three-note jingle with the words "Bing!" appearing in sync with the notes. Clever. |
| #2 By bluvg (1854 Posts) at 6/24/2009 2:22:16 PM |
| Did you see the one as well where it fast-forwards through the commercials? I thought something went screwy at the cable company's feed or something at first (the fast-forwarding actually took quite awhile...), but then it turned out to be a Bing ad... I thought, wow, that's quite an attention-getter, if nothing else. I had never seen an ad like that before, and I had worked at an ad agency for quite awhile. |
| #3 By Latch (3224 Posts) at 6/24/2009 2:40:56 PM |
| #2: No. I was only on NBC for about 5 minutes before we resumed "Harold & Kumar to go Guantanamo Bay". Mindless and implausible and silly, but Neil Patrick Harris made me laugh a few times, and it featured a scene of a "bottomless" party (topless parties are passe, apparently.) |
| #4 By bobsireno (1367 Posts) at 6/25/2009 12:31:32 AM |
| Ballmer lights his cigars with billion dollar checks made out to cash. MS can afford to burn a few billion more. |
| #5 By jdhawk (725 Posts) at 6/25/2009 10:23:58 AM |
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The author fails to recount the many areas where Microsoft has come from behind to beat the competition.
In any event, all the better for us, the users. So long as Google, Yahoo! and Microsoft are at each others throats, the better search becomes. |
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