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  Microsoft stays at No. 3 for 'brand capital'
Time: 11:19 EST/16:19 GMT | News Source: Seattle PI | Posted By: Robert Stein

Microsoft held the same spot in Davis Brand Capital's 2010 report, one place up from 2009. Longtime rival Apple topped the list for the first time, moving up from seventh place last year. IBM, whose decision to use Microsoft for its operating system three decades ago made the Redmond tech giant, fell from first to second.

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