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  Twitter Joins Google, Apple, Microsoft, Others in 'Do Not Track Effort'
Time: 09:23 EST/14:23 GMT | News Source: eWeek | Posted By: Robert Stein

The Do Not Track effort is one of several initiatives under way to protect the privacy and personal information of online users who are increasingly wary of the amount of data that is being collected by businesses like Facebook, Google, Microsoft and Apple, and what the companies are doing with the data. With Do Not Track, users can essentially decide against being racked by third-party advertisers who hope to use the information gleaned from users’ online habits for more targeted advertising.

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