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  BlackBerry: Aaah, Microsoft, we meet again.. for another deathmatch
Time: 08:45 EST/13:45 GMT | News Source: The Register | Posted By: Robert Stein

The pair are coming from totally different trajectories in this fight. Microsoft is growing slowly from a position of zero, riding mostly on Nokia's overly colourful hardware. BlackBerry's star is falling and bleeding market share. The history of companies fighting Microsoft is that once a downward momentum is achieved, itís impossible to recover. Thatís partly because of the nature of business and the increasingly desperate moves of those in a terminal velocity, which creates a tail-spin of short-term measures that disorientates the victim. Also, itís a comment on the tenacity, focus, resourcefulness and sheer quantities of cash Microsoft has thrown at development, marketing and the distribution channel. If you want a lesson in history, look to the decline and fall of Novell, Borland and Palm.

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