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  How ‘Scroogled’ Could Hurt Both Microsoft and Google
Time: 08:38 EST/13:38 GMT | News Source: E-Mail | Posted By: Byron Hinson

Although Microsoft has taken some flak for its anti-Google “Scroogled” marketing campaign, urging consumers to abandon the search giant’s services for its own, the company has no intentions of backing off.

Rumors surfaced this week that Microsoft might be halting its efforts, aimed at getting users to switch to the company’s Outlook e-mail service and Bing search engine by accusing Google of playing fast-and-loose with consumers’ privacy. But a company spokesperson told news outlets that, while the TV ads would come to an end, Microsoft was simply moving to a new phase in the campaign and that it would go on “as long as Google keeps Scroogling people.”

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