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  Steve Ballmer on the Strategy Behind His Strangest Product
Time: 10:31 EST/15:31 GMT | News Source: Technology Review | Posted By: Robert Stein

Windows 8, the most recent version of Microsoft’s operating system, is the most ambitious and the strangest major product ever released by the software giant. Designed to run on smartphones, tablet computers, laptops, servers, and even supercomputers, Windows 8 presents its users with the same interface, with only minor variations, on any device. In order to demonstrate to customers and original equipment manufacturers (OEMs) the possibilities of the new interface, which is radically different from any previous version of Windows and optimized for touch, Microsoft was compelled to develop its first computer, the Surface tablet

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#1 By chrishedlund (834 Posts) at 4/12/2013 11:17:13 AM
Are you pleased with the sales of Surface, your new tablet computer?

I’m super-glad we did Surface. I think it is important—and not just for Microsoft, but for the entire Windows ecosystem—to see integrated hardware and software.


What a non answer...

#2 By bobsireno (1748 Posts) at 4/12/2013 5:47:54 PM
Ballmer: "All new consumer PCs are now Windows 8 based."

4 out of 5 new PC's we sell at our rural shop run Windows 7. The Lenovo's we sell have Windows 7 Professional preinstalled, but come with Windows 8 "recovery discs". I make sure our customers use network attached storage and image each machine using Windows 7 Backup and Restore. These all count as Windows 8 based computers according to Ballmer.

#3 By rxcall (1411 Posts) at 4/15/2013 2:38:01 PM
Ahhh, Rural! That explains it.

#4 By bobsireno (1748 Posts) at 4/16/2013 2:48:25 PM
#3: our most common problem is the hamster powered iPhone chargers since 'lectricity is so scarce in these here parts. Nuke plant is only 7 miles away. That's a long walk for electrons.

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