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  Hoopla of TV, Wooing Ads to Digital Media
Time: 09:37 EST/14:37 GMT | News Source: New York Times | Posted By: Robert Stein

Four companies opened the week on Monday: two digital media specialists, Microsoft and Yahoo; the Weather Company, which considers itself an expert in content on four screens: television, computers, smartphones and tablets; and The Wall Street Journal, which sought to draw attention to its video content and advertising with an event that Journal executives called Newsfront 2013. (Upfronts, NewFronts, Newsfront it can get pretty confusing.)

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