Microsoft's strategy to push both Windows 8 and Windows RT tablets has confused the market, according to a Toshiba executive.
In a Toshiba product launch on Wednesday in Sydney, Australia, Mark Whittard, managing director of Toshiba Australia, criticized Microsoft's dual operating system approach. Marketing two types of tablets - one line with Windows 8, the other with Windows RT - confused consumers, Whittard said, according to The Australian.
"I think one of the challenges is, there was a lot of confusion with Windows 8, my personal view is that they (Microsoft) confused the market with a couple of different flavors."
Consumers bought Windows RT tablets only to discover that the devices required a different set of apps. Prospective buyers were also thrown off by the prices of Windows 8 devices. Consumers had been buying laptops for $399, $499, and $599, while Windows 8 entry-level devices were selling for $699 and $799, Whittard said, according to The Australian.