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  Microsoft To Add Bing Ads to Windows 8.1 Search
Time: 11:13 EST/16:13 GMT | News Source: Forbes.com | Posted By: Byron Hinson

Continuing to plug away at Google dominant share of the lucrative search advertising market, Microsoft today announced that it will add its Bing Ads system to the new version of Windows due to launch later this year. Last week, the software giant launched a preview of Window 8.1, a planned update of its latest computer operating system. It will offer a feature called Smart Search that allows users to conduct a search in Windows that will look for information on the Web, their device, apps, and a company cloud. It’s intended to provide an easier way to find what you’re looking for without having to make separate searches on the Web and in your email, for example.

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#1 By bobsireno (1748 Posts) at 7/2/2013 4:16:02 PM
"“We want to get advertisers one click closer to consumers,”....

So, advertisers are the REAL customers and not the people that pay to use Windows? If so, how about giving Windows away for free with ad supported local search? Otherwise, keep the freaking ads away by default. Sure, Bing local search likely will be able to be turned off. Its being on by default is what bothers me as it is indicative of the current confused thinking at MS. The past 18 months MS has been over the top arrogant, and now this. Where does it end? Where's the love we had during the Bill Gates as CEO days?

#2 By Latch (3610 Posts) at 7/4/2013 1:02:25 PM
18 months??? Try 18 years, at least.

#3 By bobsireno (1748 Posts) at 7/5/2013 12:20:37 AM
Latch: 18 years ago MS was helpful when you spoke with their reps or called tech support. They were personable, and came across as caring. One rep went out of his way to snail mail me a floppy disc with a driver for an Ambra (made by IBM) keyboard that management could, but did not, officially support. Last summer when I went to a MS seminar on Windows 8 the rep essentially said "we don't care about feedback or your ideas. We know what we're doing and people will flock to this thing." Out of 500 people in the room I don't think a single "partner" felt that Microsoft was a true partner anymore. They were now dictators that would force feed us, their "partners", and then the public whatever the company felt like putting on the plate. No feedback was truly welcome unless it came in the form of semi-worship.

The negative company wide leadership is recent and is unfortunate. In the past middle and lower managers had wiggle room to unofficially help us. This helpful attitude has been wiped from the company under Ballmer. Sad.

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