Microsoft co-founder Bill Gates was once asked what management writers he paid attention to. “Well, Drucker of course,” he replied.
In light of the technology giant’s latest big news, I’d suggest that his successor as CEO, Steve Ballmer, quickly do the same.
Solidly profitable but lagging badly in two key markets—smartphones and tablets—as personal computer sales continue to dwindle, Microsoft last week announced that it would undergo a mammoth reorganization. The overhaul is designed chiefly to encourage more cooperation and collaboration across the corporation. “We are rallying behind a single strategy as one company—not a collection of divisional strategies,” Ballmer told employees. “We will see our product line holistically, not as a set of islands.”