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  Big change may not be change enough for Microsoft
Time: 09:22 EST/14:22 GMT | News Source: Forbes.com | Posted By: Andi Stabryla

Preemption is one of the handiest tools in the art of public relations. If a company can get ahead of news–especially not-so-good new–it can control the tone of the conversation and even guide it in a direction that plays up the company's strengths.

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