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  Microsoft Tag Shuts Down as QR Codes Struggle
Time: 00:00 EST/05:00 GMT | News Source: *Linked Within Post* | Posted By: Robert Stein

It failed for the very same reasons that QR codes have failed to gain traction in the United States: Code readers haven't come pre-loaded on major smartphone platforms and users have hardly been incentivized to download them most of the time, they send you to a poorly optimized mobile website featuring a branded video or some other form of advertisement. The technology also didn't have much support within Microsoft, employees from its Tag division repeatedly told me over the years.

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