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  Microsoft moves to calm fear over Xbox One advertising
Time: 15:15 EST/20:15 GMT | News Source: Eurogamer | Posted By: Byron Hinson

Microsoft has addressed concern over advertising on Xbox One. Prospective Xbox One owners have worried about Microsoft's plan for user data since the console was announced back in May, but over the weekend a new article heightened the situation. On 5th October trade publication Advertising Age published a report based on a speech from Yusuf Mehdi, corporate VP marketing and strategy for Microsoft, delivered at the Association of National Advertisers Masters of Marketing Conference in Phoenix, Arizona. AdAge's report, titled, "Xbox One's Data Treasure Trove Could Reshape Marketing," suggests Microsoft could use the likes of Kinect and Xbox One's online functionality to help marketers create more effective advertising placed within the console's dashboard. The article discusses the potential for Xbox One to make user data available for market research, something it says Mehdi "only hinted at" in his talk.

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