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  Stealth marketing: Microsoft paying YouTubers for Xbox One mentions
Time: 11:27 EST/16:27 GMT | News Source: Ars Technica | Posted By: Byron Hinson

The line between traditional, paid advertising and organic editorial content on the Internet can sometimes be hazy. A recent stealth promotional campaign between Microsoft and Machinima highlights just how hazy that line has become, and how behind-the-scenes payments can drive ostensibly independent opinion-mongering on by users on services like YouTube.

This weekend, word started leaking of a new promotion offering Machinima video partners an additional $3 CPM (i.e., $3 per thousand video views) for posting videos featuring Xbox One content. The promotion was advertised by Machinima's UK community manager in a since-deleted tweet, and it also appears on Machinima's activity feed on Poptent, a clearinghouse for these kind of video marketing campaigns. The Poptent page also mentions an earlier campaign surrounding the Xbox One's launch in November, which offered an additional $1 CPM for videos "promoting the Xbox One and its release games."

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#1 By Latch (3610 Posts) at 1/21/2014 9:13:09 AM
Stealth marketing? That's a funny way to spell 'consumer fraud'.

#2 By rxcall (1411 Posts) at 1/23/2014 6:43:08 AM
Jeeeeez, give it a rest.

How do you sleep at night with such hate in your heart?

#3 By Latch (3610 Posts) at 1/24/2014 2:05:55 PM
#2:Tell me, in your strange world, is everyone who is critical of something a "hater"? What is a hater, anyway? Sounds like a word a high school girl would use. Sounds like a way for those covering for others to get the attention off the others and onto the criticizer. Sounds like a weak cop-out.

#4 By donpacman (749 Posts) at 1/24/2014 7:20:40 PM
This is no different than Microsoft giving out free promotional t-shirts and hats at public events.

#5 By rxcall (1411 Posts) at 1/25/2014 12:31:50 PM
#3: Hater's gonna hate!

http://pics.blameitonthevoices.com/012011/haters_gonna_hate-bit.gif

#6 By Latch (3610 Posts) at 2/4/2014 10:06:48 AM
#4: You seriously believe that? Good grief!

#7 By Latch (3610 Posts) at 2/4/2014 10:07:15 AM


This post was edited by Latch on Tuesday, February 04, 2014 at 10:07.

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