The Active Network
ActiveWin Anonymous | Create a User | Reviews | News | Forums | Advertise | Career Portal | Users Online: 599  
 

Recommended Links: Computer Accessories

Wedding Dresses Cheap

Prom Dresses

An onlineWriting University for college students

Essaypartner.net - your free resource for essay writing help.

neowin.net

Amazon.com Eternicom

  *  

  Shaw: When to punch back like Walmart, and when to step away from the keyboard
Time: 17:29 EST/22:29 GMT | News Source: ActiveWin.com | Posted By: Robert Stein

I noted with interest the PR approach that Walmart took earlier this week when it humorously, but firmly, pushed back on an op-ed in The New York Times. The retailer’s PR team used its own blog to take – literally – a red marker to the piece and suggested a few edits and additions that it believed would have created a more accurate and balanced column. I am sure they used a Microsoft Surface Pro 3 to do the markup, as well. As a communications professional at a company that is interesting, and large enough to generate a high level of media interest, the move struck a chord with me because it’s a tactic we have employed on a number of occasions. So I thought it might be interesting to give PRWeek’s readers some insight into our thought process and POV on when and where we choose to use our owned channels to challenge or rebut media coverage.

Write Comment
Return to News

  Displaying Comments 1 through 0 of 0
  The time now is 9:41:51 PM ET.
Any comment problems or spammers? E-mail us
Spammers: Your posts will be deleted - do not waste your time!

Be the first to write a comment on this story!


Write Comment
Return to News
  Displaying Comments 1 through 0 of 0
  The time now is 9:41:51 PM ET.
Any comment problems or spammers? E-mail us
Spammers: Your posts will be deleted - do not waste your time!
Please Enter Your User name and password:

Sign Up For A User Name

 

  *  
  *   *