The San Francisco-based company is expanding the reach of its popular video series that is helping the camera manufacturer diversify into a full media company. The channel, which is similar to those available on Xbox 360 and Virgin airlines flights, launched at 10 a.m. Tuesday for customers of the Microsoft gaming console.
The world's most popular online video brand is expanding its audience.
GoPro officially launched its channel on Xbox One Tuesday morning — increasing the reach of the most popular video brand on the Internet.
GoPro spokeswoman Kelly Baker told the Daily News the channel went live at 10 a.m. and users of Xbox One can download the channel and begin watching a large collection of the company's videos. The new platform allows users to stream the videos on a big screen, high-definition television. They can also watch an assortment of the fast-paced videos with an up-close perspective continuously.