Apple’s runaway success is cooling along with innovation, while Microsoft is making changes to get its mojo back. But Apple’s success over the past five years has put it far enough ahead that Microsoft will need to keep putting up some big numbers to catch up.
It’s easy to let biases creep into the debate. Microsoft fans laugh at Apple users who actually try to work on an iPad, and Apple users scoff at Windows Phone’s small market share. So, let’s check the opinions and biases at the door and just compare these two tech giants with cold, hard facts.