AtomFilms is First to Deliver Film and Animation to Windows-powered Pocket PCs
Pocket PC Users Enjoy AtomFilms Entertainment Anywhere They Go
SEATTLE--(ENTERTAINMENT WIRE)--April 19, 2000--Utilizing the advanced technologies of the new Windows-powered Pocket PC, AtomFilms, the recognized leader next-generation entertainment, will provide online access to its TV-quality film shorts on this next-generation PDA from Microsoft Corp. and its partners.
Pocket PC users around the world can now download and watch AtomFilms' unique film and animation shorts while on the train, on the beach, or in the car, completely untethered from cables, PCs and even DVDs.
As a launch partner for the Microsoft Pocket PC, AtomFilms will make a growing number of its award-winning short films and animation available to Pocket PC users. AtomFilms will be the first to offer unique entertainment content beyond gaming to the handheld market through its strategic relationship with Microsoft. The Windows-powered Pocket PC offers a whole new platform to bring AtomFilms entertainment in the hands of consumers.
The Pocket PC encompasses technical advances that, for the first time, allow users to access AtomFilms' full-motion, Web-based entertainment. The Pocket PC's unique architecture with advanced power management, 16MB and 32MB of RAM, high-speed USB and Ethernet connections, and a 16-bit, 65K high-resolution color screen, will provide a new level of experience for consumers interested in AtomFilms' next-generation content.
``AtomFilms has a broad entertainment vision where consumers can experience quality content that can fit in every facet of their lives, the new mobile revolution is re-defining attitudes as to how people experience and consume data and information,'' said Matt Hulett, Chief Marketing and Online Officer at AtomFilms. ``Now, with the Pocket PC and Web access, millions of people will be able to enjoy award-winning Atom entertainment anywhere, anytime.''
``The Windows-powered Pocket PC is more than a powerful productivity PDA -- it's a next-generation handheld device that will give millions of users the freedom to make the most of work time and play time,'' said Rogers Weed, director of marketing for the Mobile Device Division at Microsoft Corp. ``AtomFilms' full-motion entertainment content uniquely demonstrates the advanced usability and versatility of the Pocket PC.''
From AtomFilms library of over 800 films, Atom will make all relevant content that runs under four minutes available to Pocket PC users. A collection of over 20 AtomToGo films are now available for download at www.atomfilms.com/togo.
About Pocket PC
Windows-powered Pocket PCs, the next-generation PDAs from Microsoft and its partners, offer customers the best way to connect to their most essential information while away from their desk, yet are versatile enough to satisfy the personal needs of today's busy mobile lifestyle. Pocket PCs already include a broad range of native business, personal productivity, and entertainment applications, yet can easily be expanded to adapt to each customer's changing needs through a continually growing number of industry standard hardware and software expansion options.
AtomFilms is a leading next-generation entertainment company focused on creating a mass market for short films, animations and digital media. A loyal supporter of independent filmmakers and animators, AtomFilms has built a platform for artists looking for worldwide distribution. AtomFilms markets and distributes high-quality short form entertainment to audience's worldwide, with significant presence on major Internet sites, broadband services, television, airlines and home entertainment companies. Recently nominated for the Webby Awards for both film and broadband categories, AtomFilms.com was also rated ``best of the Web'' for online entertainment by U.S. News & World Report. PC Magazine recognized AtomFilms as one of the top five entertainment Web sites in 1999. An independent company founded in 1998, AtomFilms has offices in Seattle, Los Angeles, New York and London. More information about AtomFilms can be found on the Internet at http://www.atomfilms.com.