BEVERLY, Mass.--(BUSINESS WIRE)--March 10, 2000--Leading game publisher Hasbro Interactive, a subsidiary of Hasbro, Inc. (NYSE: HAS - news), today announced its support of Microsoft's X-Box, saying that it plans to develop several of its renowned game franchises for the new game console.

``X-Box is going to help make interactive game-playing very broad-based, attracting more consumers with new and diverse entertainment interests to our industry,'' commented Hasbro Interactive President Tom Dusenberry. ``Our all-family approach to interactive games, with something for every member of the household, positions us well to capitalize on and help fuel the further broadening of interactive game-playing.''

Hasbro Interactive is planning six to eight games to coincide with X-Box's release, some based on Hasbro Interactive properties, others on licensed properties and new, original content.

``We're particularly excited about the planned internet capability of X-Box and will leverage game players' expanded living room access to the internet with multiplayer versions of our games,'' added Dusenberry. ``In the living room and via the internet, interactive games will increasingly be a social experience.''