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  Apple has 91% of market for $1,000+ PCs, says NPD
Time: 10:14 EST/15:14 GMT | News Source: BetaNews | Posted By: Byron Hinson

Move over Microsoft. Apple can claim big, big market share numbers, too. According to NPD, in June, nine out of 10 dollars spent on computers costing $1,000 or more went to Apple. Mac revenue market share in the "premium" price segment was 91 percent, up from 88 percent in May. By the way, Apple's command of the premium market is way up from first quarter 2008, when, according to NPD, Mac revenue share was 66 percent. Gee, and it seemed so high when I broke that story.

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#3201 By 4826426 (210.89.34.100) at 2/25/2026 1:56:46 AM
Those numbers are definitely impressive Apple has built a dominant hold in the premium device segment, especially for systems above the $1,000 mark. Their growth from a 66% market share in early 2008 to over 90% today really shows how strongly customers value performance, reliability, and ecosystem integration.

That said, premium hardware is only one part of the productivity equation. Many organizations are now complementing their device strategy with specialized talent support to stay competitive. Thats exactly where our company comes in we provide AI-powered Staff Augmentation and end-to-end IT Services to help businesses scale faster, optimize operations, and leverage top technical expertise without the overhead of traditional hiring.

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