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No vertically-focused Microsoft Office on the docket (for now) | |
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| Time: 14:40 EST/19:40 GMT | News Source: | Posted By: Kenneth van Surksum | ||
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A report in Advertising Age earlier this week, entitled “Microsoft to Create ‘Office Suite’ for Advertising,” had me wondering whether Microsoft had decided to pursue a strategy I first heard about years ago: Creating customized versions of Office for specific vertical markets. According to Ad Age, Microsoft and Mediabrands are collaborating on a new suite, which Mediabrands is calling the Media Operations Management System (MOMS). Ad Age quoted Quentin George, chief digital officer at Mediabrands, as saying: “‘We haven’t had the Office Suite, a productivity suite, for marketing’ that fits marketing-management systems into a larger intelligent platform.” |
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