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Report: Microsoft chooses ad agency for Pink phone campaign | |
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| Time: 14:25 EST/19:25 GMT | News Source: | Posted By: Kenneth van Surksum | ||
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AdWeek is reporting that Microsoft has selected ad agency McCann Erickson to develop its campaign fo the Microsoft “Pink Project.” (McCann was bidding for the Pink account against Crispin Porter, the Seinfeld/Laptop Hunters ad folks, and JWT, the agency reinvigorating Microsoft’s “People Ready” campaign, AdWeek reported back in April. It’s unknown how much Microsoft is allocating for the new ad campaign.) |
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