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The MSN Butterfly Is Back to Kick Off The New MSN Multimedia Marketing Campaign -- And Now It Has Something to Say | |
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| Time: 09:57 EST/14:57 GMT | News Source: Microsoft Press Release | Posted By: Brian Kvalheim | ||
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Next Version of MSN Launches With All-Encompassing Campaign, Including Print, TV, Online Media and First Added-Value Cable Network Sponsorship Activities. REDMOND, Wash. -- Dec. 30, 2003 -- The MSN® network of Internet services today announced that the colorful star of the "It's better with the Butterfly" campaign will make an encore appearance with the launching of the new version of MSN. The new MSN, due to be released Jan. 8, 2004, spurs the Butterfly character to speak for the first time, setting off a yearlong U.S. advertising and marketing campaign that includes print, television and online media. |
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