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Investing in the Future: New MSN Program Fuels Advertising Innovation

Time: 00:35 EST/05:35 GMT | News Source: Microsoft Press Release | Posted By: Jonathan Tigner

MSN® aims to ignite innovation in advertising with a new program in the United States that teams some of the most creative minds in advertising with its own top talents and advanced technology to develop online advertising breakthroughs. The MSN Creative Connection Program gives print, broadcast and outdoor advertising pioneers free rein to push the boundaries of online marketing on some of the most coveted advertising space on the Internet.

Award-winning creative directors Alex Bogusky of Crispin Porter + Bogusky, Kathy Delaney of Deutsch Inc., and Ty Montague & Todd Waterbury of Wieden+Kennedy New York, along with others at their agencies, will bring their brand-building talents to the latest MSN effort to enhance the creative cachet of online advertising.

"Of all the media options available to marketers today, online offers the richest palette of options for reaching consumers -- sight, sound, motion and interactivity -- along with the high-end demographic advertisers covet, but it is not being used to its greatest potential," said Eric Hadley, director of marketing at MSN. "The Creative Connection Program offers the leading creative directors and marketing experts the creative freedom, along with the paint, canvas, and technical support necessary, to take the medium to an entirely new level of brand storytelling."