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Mojave experiment gets a Web site | |
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| Time: 17:36 EST/22:36 GMT | News Source: News.com | Posted By: Jonathan Tigner | ||
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Evidently spurred on by the reception it got at Thursday's financial analysts meeting, Microsoft has decided to move ahead with plans to turn the Mojave project into a full-fledged Windows Vista marketing effort. As first reported by CNET News, Microsoft last week interviewed XP users who were skeptical of Vista and showed them what it called a secret new version of Windows, "Mojave." It was in fact Vista. The results, according to Microsoft executives, were almost universally positive, with participants expressing surprise when told it was actually Vista they had been using. For now, Microsoft has put up a teaser site, with plans to show the actual video footage next week. (As I mentioned before, Mojave was something put together in the past couple of weeks by internal Microsoft people and is not the larger advertising campaign coming from new ad agency Crispin Porter and Bogusky.) |
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Read Only Comments Return to News |
Displaying Comments 1 through 7 of 7 |
This is an archived static copy of ActiveWin.com. |
| #1 By 54556 (68.35.10.96) at Sunday, July 27, 2008 06:18:12 PM |
| Interesting. The site is being hosted by a web hosting company called Media Site. Media Site seems to like flaunting their client list, which, when I looked at it, did not include Microsoft. |
| #2 By 143 (74.129.194.180) at Sunday, July 27, 2008 07:15:21 PM |
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This isn't going to change what the regular consumer thinks they know about Vista.
I think the damage is done with Vista's image. |
| #3 By 82766 (202.154.80.82) at Monday, July 28, 2008 12:03:18 AM |
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Don... or Pacman? which is it?? lol.
Thats the whole point of Mojave... when normal people were told they were testing a new prototype Windows, more than 90% of them liked it!! and then they were told "its just Vista". This proves the "perception vs reality" argument to me. People are like lemmings... if enough of them are told its crap and told that enough times (90% by the media), they'll believe it. When, in reality, Vista IS actually a good product. |
| #4 By 12071 (124.168.172.141) at Monday, July 28, 2008 07:22:22 AM |
| #3 Really? A 10 minute demo of an OS proved the argument for you? A 10 minute demo which wouldn't have included the real joys of Vista - UAC, the horrible performance of Windows Explorer, searching for and installing half baked drivers etc. You must be really difficult to convince... just like those lemmings you speak of. |
| #5 By 54556 (68.35.10.96) at Monday, July 28, 2008 07:27:33 AM |
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#3, "People are like lemmings"
Then how is it that you know "the truth"? Are you not "people"??? |
| #6 By 15406 (216.191.227.68) at Monday, July 28, 2008 09:23:10 AM |
| It's very true that you can fool some of the people some of the time, and you can fool some of the people all of the time. This reminds me of various Advertised on TV products that have "testimonials" from people who just finished watching the slick, almost sleight-of-hand demonstration and they now think it's awesome. Too bad their impression changes as soon as they get it home and try to use it themselves. You can bet Microsoft totally stage-managed the entire thing so that the test subjects only ever saw the best & brightest of Vista. |
| #7 By 23275 (68.186.182.236) at Monday, July 28, 2008 09:53:35 AM |
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#6, there is some solid truth in that observation, but it can point to other strengths favoring Windows Vista as a platform - namely, one's ability to easily manage it - either as an end user, or part of any sized network.
Say one selects and proofs a design, image and total Vista build that delivers a great experience. That has been possible since it launched. Ok.. now expose that great experience to regular end consumers (not managed business computers). It won't take long for an end user to influence a great experience and introduce something of a mess. Back to strengths.. Vista has an arsenal of tools and layers to address this "reality" - previous versions, driver rollback, parallel .DLL's, instrumentation tied to Windows and Microsoft Updates, error reporting, reliability and performance monitoring, connection repair, file filter protections, system restore... the layers are so many and so well integrated that this strength is so easily hidden... there are diagnostics of every type and I have yet to find a Vista machine that I could not easily repair - regardless of what a user did to it. In this vital context, Vista really shines over previous versions of Windows. |
