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Microsoft is creating a new group within its Search unit to focus on commercial search, according to a note to UK-based journalists on August 21.
The commercial search group will be headed by Jeff Kelisky, former CEO of MultiMap, a location-based search company that Microsoft bought in December 2007. Kelisky is now the General Manager of Commercial Search, which includes Live Cashback, MSN shopping, Live Local, consumer mapping and Virtual Earth, plus mobile. Kelisky reports to Brad Goldberg, General Manager of the overall Search Business unit.
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