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Behind the Mojave Experiment, An Interview with David Webster | |
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| Time: 10:40 EST/15:40 GMT | News Source: Windows SuperSite | Posted By: Michael Dragone | ||
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Microsoft's "Mojave Experiment" (visit the Web site) is a controversial and effective ad campaign aimed at getting individuals to form their own opinions about Windows Vista. This effort cuts to the heart of a matter with which I've been heavily involved over the past year and a half: An astonishing number of people are aware of the conventional wisdom about Windows Vista--that it's too slow, too unremarkable, too incompatible, or just plain lousy--despite the fact that very few of these curiously opinionated people have ever actually used the thing. |
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