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Forget Seinfeld. Can Windows gurus help the Windows brand?

Time: 06:13 EST/11:13 GMT | News Source: | Posted By: Kenneth van Surksum

The day after it launched the first ad in its $300 consumer-focused make-over campaign, Microsoft is going public with some of the other planned Windows-branding fixes it has in the pipeline.

Microsoft isn’t opening brick-and-mortar Microsoft stores. Instead, this holiday season, Microsoft will be hiring 150 or so Microsoft-trained “Windows gurus” to work in retailers like Best Buy and Circuit City to help explain how Windows, Windows Live services and Windows Mobile PCs and devices work. The gurus will “assist PC buyers, similar to the Nordstrom model of ‘personal shoppers,’ where the focus is more on informing and supporting the customer than on the actual sale,” according to Microsoft.