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Microsoft hires JWT for $100m search engine launch | |
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| Time: 04:15 EST/09:15 GMT | News Source: E-Mail | Posted By: Byron Hinson | ||
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Microsoft has appointed JWT to an estimated $100m campaign to launch its Kumo search engine and win market share away from Yahoo! and Google. This spring Microsoft plans the launch of its new search product, tentatively called Kumo, and has trusted JWT with the difficult task of convincing web users that Kumo is not only different, but better than market giant Google and number-two Yahoo!. |
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Read Only Comments Return to News |
Displaying Comments 1 through 13 of 13 |
This is an archived static copy of ActiveWin.com. |
| #1 By 54556 (68.35.10.96) at Thursday, April 02, 2009 07:55:57 AM |
| If at first you don't succeed, try, try again... |
| #2 By 23275 (24.196.4.141) at Thursday, April 02, 2009 08:37:33 AM |
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#1, You have to admire them for that 'consistently persistent' way they go about things. This post was edited by lketchum on Thursday, April 02, 2009 at 08:38. |
| #3 By 54556 (67.131.75.22) at Thursday, April 02, 2009 10:31:24 AM |
| No I don't. |
| #4 By 15406 (216.191.227.68) at Thursday, April 02, 2009 10:52:14 AM |
| #3: You owe me a new keyboard o replace the one that got covered in Coke from my spit-take after reading your post. |
| #5 By 7754 (206.169.247.2) at Thursday, April 02, 2009 11:28:28 AM |
| Well, marketing campaigns to prove "we're better" definitely worked for Ask.com. Oh, wait.... |
| #6 By 54556 (67.131.75.22) at Thursday, April 02, 2009 12:02:04 PM |
| #4 Traditional or ergonomic? And with or without glidepad or trackball? |
| #7 By 8556 (12.208.163.37) at Thursday, April 02, 2009 01:05:22 PM |
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Latch, I'll give you a free keyboard for only $29.95 shipping and processing fee. You can't beat free now can you? In fact, I'll give you as many as you want, anyone in fact, for the small low fee.
I expect Kumo to do quite well, for a few days, and then fade into the background. Maybe if MS starts up a large number of search sites in total they might do pretty well. Google's simplicity in style, and relevant results are hard to beat. |
| #8 By 218115 (65.90.202.10) at Thursday, April 02, 2009 01:16:11 PM |
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#6: Don't forget to include the naked picture of yourself. This post was edited by !atch on Thursday, April 02, 2009 at 18:08. |
| #9 By 23275 (24.196.4.141) at Thursday, April 02, 2009 02:03:18 PM |
| I hope MS never relents. I hope that they continue to work on Kumo, or whatever they call their search product and that it evolves to be better than Google - and Google counters, and so on. Live certainly has some a long way, and I suspect as Kumo replaces it, it will do well. |
| #10 By 143 (216.205.223.146) at Thursday, April 02, 2009 04:43:52 PM |
| Would be a bigger hit if it was called iKumo |
| #11 By 15406 (72.140.218.146) at Thursday, April 02, 2009 07:02:03 PM |
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#7: Thanks but I'll pass.
#8: Hi Parkkker. Still can't post more than 4 words without an edit, eh? #9: MS doesn't seem to have a lot of long-term sticktoitivness at times. If they aren't making the kind of money they expect to after a couple of years, they may very well fold up shop on Search. That's the problem with trying to stick their fingers in too many pies at once. It also seems to be a trend with a lot of corps these days. The short-term mentality of instant gain or it's not worth it. |
| #12 By 92283 (142.32.208.232) at Friday, April 03, 2009 11:08:34 AM |
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#11 Moron! This post was edited by NotParkerToo on Friday, April 03, 2009 at 22:22. |
| #13 By 15406 (216.191.227.68) at Friday, April 03, 2009 02:37:08 PM |
| #12: Congratulations. You managed to make that post without an edit. |
