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New Windows ad hits a nerve (again) | |
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| Time: 11:36 EST/16:36 GMT | News Source: | Posted By: Kenneth van Surksum | ||
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Mary Jo Foley: Microsoft has launched another of its new Windows “Laptop Hunters” ads this weekend. While bloggers and journalists are spending lots of cycles dissecting everything from what the salesclerks are wearing to whether or not the “star” is an actor, the one thing I can’t help but notice is how crazy the new commercials are making many in the Apple community. |
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Read Only Comments Return to News |
Displaying Comments 1 through 8 of 8 |
This is an archived static copy of ActiveWin.com. |
| #1 By 9589 (76.4.22.39) at Sunday, April 05, 2009 11:59:39 AM |
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Sorry, crapple. The truth hurts.
Even if they lowered their outrageous prices, I still wouldn't buy one. The diversity of applications just isn't there - never has been. |
| #2 By 20505 (216.102.144.11) at Sunday, April 05, 2009 12:30:13 PM |
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Mr. Hawk,
Your mind is obviously being manipulated by "the monopolisits". |
| #3 By 92283 (70.67.3.196) at Sunday, April 05, 2009 02:24:44 PM |
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"the one thing I can’t help but notice is how crazy the new commercials are making many in the Apple community"
She means crazier than usual ... right? |
| #4 By 92283 (70.67.3.196) at Sunday, April 05, 2009 02:35:09 PM |
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Go to Dell. Take a look at the quad core i7 Studio XPS with 6GB ram and a 4850. Sure its a sale ....
But 1149 vs 2649 for the Mac Pro. Yes, you could add a 2nd CPU to the Mac Pro. But if you don't want to? |
| #5 By 21203 (24.22.15.43) at Sunday, April 05, 2009 05:05:23 PM |
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The nerve is the rivalry between operating systems. Microsoft is acting as proxy on behalf of the hardware vendors in comparing prices for consumers.
Consumers don't really care about the operating systems when it comes down to it. They trust that the storefront's wont sell them a piece of crap that can't "do" something. And the included price for the OS also means nothing to them because it isn't broken down that way. They see: Dell = $1000. Not, Dell = $950 + $50 for Windows (and I'm sure it's not even that much). So if you take the obvious fanboyism about operating system rivalry out of the picture and assume that every piece of hardware in existance either has NO OS or comes with a completely free copy of Linux, then it's extremely easy to compare value between the hardware. And the answer is simply the clear message that Microsoft is delivering to consumers: Apple hardware is fancy and cool, but it costs more than PC hardware for the same stuff. (sometimes a LOT more) There is very little exception to that point, and when you take our dark economic times, this message hits home very very well. This post was edited by mram on Sunday, April 05, 2009 at 17:06. |
| #6 By 8556 (12.210.39.82) at Sunday, April 05, 2009 05:15:03 PM |
| #5: Consumers do care what OS is installed. Reportedly, over 50% of the original Linux netbooks were returned because people could not run their Windows programs on them. MS is a monopoly thanks to tens of thousands of compatible programs compared to a vastly smaller number for other OS's. Many customers that I deal with, except the somewhat affluent ones that can easily afford an extra $400 for MS Office, more for Quicken, etc, shy away from Mac because they are strapped for cash and already have an investment in Windows based software. Windows wins based on affordability. The ad campaign is quite effective from that point of view. |
| #7 By 21706 (12.190.86.2) at Wednesday, April 08, 2009 11:14:22 AM |
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^^ Agreed. I don't really think the customer goes into a store thinking about the operating system USUALLY. Unless the customer is somewhat savvy and knows what they want I would say it's safe to assume most consumers look at price and what version of Windows is coming on their machines before they buy them (unless they are looking for a Mac of course - then they don't have to ask that question).
A lot of the customers I deal with only look towards a Mac for 3 things: 1. "I'm tired of the viruses." or 2. "I want to use Final Cut Pro or Logic Studio" or 3. "My friend said a Mac is the best investment." Other than those 3 reasons most customers I deal with simply want a machine that is fast, fast, fast, isn't going to cost them an arm and a leg, will let them go to FaceBook and is capable of downloading torrents. You know - the $500 miracle PC :) |
